This is Effee

Effee Induction is the culmination of induction heating. It was established with the help of experienced directors and engineers, who have dedicated their careers to the science of induction heating.

Effee Induction in numbers

Company Values
All employees

About us

Our organization includes over half a century’s worth of expertise and knowledge, over the whole gamut of induction heating.

We started off as a supplier of induction heating equipment for induction heated feeders based in the foundry industry, which is still part of our product offering. We evolved to include induction heating equipment and robot-controlled weld repairs with state-of-the-art technical support and consultation.

Our primary objective is offering service and consulting on application related issues of Induction Heating. We undertake manufacturing of spare parts, refurbishing machines, Aftermarket retrofit on supporting equipment. We are pioneers in automation, design and development of engineering services.

We provide sterling services that far exceed global standards at a competitive pricing range. We harnessed our wealth of expertise to indulge in various areas of operations including but not limited to: R&D Projects, Welding Robot Showroom, Material Science, Application Design, Metallurgy, Foundry Applications and Simulation/Calculation of material processes.

Our skillful and accomplished leaders and workforce have enabled us to become an “Icon” in the induction heating industry. Since we are an icon, we decided to label our most successful and innovative product line as “ICON”.

The context behind the ICON moniker is that the ‘I’ in ICON stands for Induction and “CON” stands for CONverter. Our ICON-series is by far the most cost-effective induction heating system available on the market right now.

The ICON series product line consists of mobile induction heating generators with an inbuilt chiller to ensure optimal cooling efficiency. The ICON induction heating generators are extremely versatile which allows for a greater degree of mobility. The ICON product range varies from 10kW to 750kW and can be set up with a wide range of operating frequencies for maximum flexibility. The units can be delivered with both single and twin output.

Our motto is - “WE BRING THE HEAT”, this statement embodies our commitment and passion to develop and deliver disruptive innovative solutions in the induction heating space.

Our strategic framework is designed to help us become sustainable.

Venture into the unknown

We are avid problem solvers and enthusiasts of the induction heating material science domain. If you are facing an obstacle in this space, we can help you design innovative solutions to overcome this by exploiting our extensive reservoir of induction heating design expertise.

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Our team comprises of experienced and dedicated specialists with diverse knowledge.

Eirik Belland
Eirik Belland
Managing Director, Co-Founder
Frank A. Bjerkelund
Frank A. Bjerkelund
Head of Foundry
Hans Fredrik Furstrand
Hans Fredrik Furstrand
Chief Financial Officer
Johan Ekengård
Johan Ekengård
Technical Director Foundry and Metallurgy
Liv Ingrid Ruset
Liv Ingrid Ruset
HR Director
Suresh Kumar M S
Suresh Kumar M S
Technical Director
Vibeke Aarseth
Vibeke Aarseth
HSEQ Manager

Our Background

Born with entrepreneurial spirit in the year 2016 with the help of experienced technical directors and engineers, Effee Induction is a new and innovative Original Equipment Manufacturer (OEM) within the induction heating market.

We were formerly known as Induction Spares and Services until the year 2019. Our main objective is manufacturing of induction heating equipment, service & consultation on applications, refurbishment and retrofit of machines, supply of induction spares parts, design & development on engineering services.

Current setup and offering

Effee induction primary objective is to manufacture OEM within the induction heating market and to provide services and consulting on application related issues on induction heating, manufacturing of spares, refurbishment of machines, retrofit on supporting equipment and automation.

We have a broad spectrum of applications across industries which requires heat. We range from automobile to electromechanical Industries, aerospace to ship building railways, metal foundry to oil gas supporting our customers offering high end products and services with excellent efficiency and flexibility. Offering services that are of highest standards at competitive rates. Delivering consistent value to clients and stand for trust, value and enterprise.

Planned way forward

With our good current situation, we have a very well-planned strategic steps going forward.

We are planning on regularly expanding our footprints, product scope and market all around Asia and beyond. We are working on more and more environmental friendly products.

Plastic recycling

In March 2022, Effee Energy was established as a company within the Effee Group.
Effee Energy explored induction-based pyrolysis with an aim of creating new valuestreams from plastic waste.
By December 2022, the first series of tests with induction-based pyrolysis were completed, providing valuable proof of concept.
In February 2023 Effee Energy was rebranded to Recuro, yet the cooperation between the two companies remains strong.

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Factory capacity and capabilities

Effee Induction Private Limited is spread over a well-equipped shop floor of 5 000 square feet and as part of our expansion we have built an additional factory of 22,000 square feet, which consists of the following:

  • Inspection area
  • Mechanical assembly area
  • POT assembly area
  • Electrical and electronics
  • Research and Development section
  • Design section
  • Sales and Marketing Dept.
  • Store and Inventory

The head office of Effee Induction is located in Ålesund Norway, and we have offices in Sweden and India and agents in the UK, Thailand and Malaysia.

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Environment, Social and Governance

Effee Induction is utilizing high competence and new technologies to help our clients to repair instead of replacing and to remove manual work with safety issues.

Our innovative force is used to develop new and lasting solutions for a more sustainable world. Effee is also a value driven company with high focus on our employees as our most important resource. Their well being is of great importance, and we put our pride into making this company a place for all kinds of people.

Values and Sustainability

Our stories

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